What I Do
My Ventures and Projects
Table of Contents
I’ve always been the type to build rather than wait for permission. These are the ventures and projects I’m currently running — from a full-service HVAC marketing agency to a creator brand with over 1.2 million likes. Every one of them started from scratch, driven by the same thing: real results over vanity metrics.
Current Role
Local Service Spotlight
AI Marketing Project Lead — Under Dennis Yu
Working directly with Dennis Yu leading client marketing projects. I oversee local service business portfolios — combining AI tools, content marketing, paid media, and project management to drive measurable growth.
Proof of Work
Real Client Results
Before and after from an HVAC client using the Maps Visibility System. Geo-grid rankings that translate directly to phone calls.
Before
Invisible in Google Maps
After — 7 Days
Dominating the map pack
Weekly MAA Report
Metrics. Analysis. Action.
These results come from the same strategies I teach in my personal brand coaching program. Read how I built a personal brand from zero to 1.2M likes, or check out why most HVAC companies fail at Google Maps SEO for a deep dive into our core strategies.
Why I Build Multiple Ventures
I have always believed that the best way to learn marketing is to practice it across different industries and formats. Each of my ventures and projects serves a unique purpose and teaches me something new about audience growth, brand building, and business development. HVACGrowth.co lets me apply local SEO strategies in a competitive service industry, while ShockLu gives me a creative outlet to test content formats and engagement strategies at scale. SculptLu combines my passion for fitness with content creation, proving that personal branding can extend across multiple niches when done authentically.
This multi-venture approach is also what makes my coaching and consulting so effective. When I advise clients on personal brand coaching or content creation, I am drawing from hands-on experience across completely different markets. The strategies I teach are not theoretical. They are tested, refined, and proven across my own portfolio of ventures and projects every single day.
Building ventures across different industries is what keeps me sharp as a digital marketer. The HVAC industry alone represents a massive opportunity for local businesses to grow through Google Business Profile optimization and local SEO strategies. Meanwhile, platforms like TikTok continue to reshape how personal brands reach new audiences, making content creation one of the most powerful business tools available today.
FREQUENTLY ASKED QUESTIONS
About My Ventures and Projects
What is HVACGrowth.co?
HVACGrowth.co is a digital marketing agency I built specifically for HVAC contractors. It helps heating and cooling businesses dominate Google Maps through optimized Google Business Profiles, geo-grid ranking strategies, and review management. The entire system is designed to drive real phone calls and booked jobs.
What is ShockLu?
ShockLu is my personal content brand where I share my journey as a creator, marketer, and entrepreneur. With over 17,700 followers and 1.2 million likes on TikTok, ShockLu has become a platform for authentic content about building brands, competing in gaming, and living a balanced life. It is also the foundation of my personal brand coaching practice.
Are you available for partnerships or collaborations?
Yes. I am always open to collaborating with other creators, brands, and entrepreneurs who share my values. Whether it is a content collaboration, a joint venture, or a consulting engagement, feel free to reach out through the Book a Consultation page to discuss possibilities.